![]() ![]() In order to meet consumer demand, numerous organizations have seen a significant increase in their use of category management, expanding its application.Įvery aspect of the industry is changing as a result of the digital revolution. ![]() Retailers must participate in promotional efforts both before and after things are put on sale to increase revenue and sales. Marketing strategies used to increase sales include retail promotions. To determine the optimum strategy for classifying their collections into unified categories within the store, category managers work in tandem with merchandising teams.Ī smart category management system not only keeps track of these assortments but also takes into account the thoughtful arrangement of complementing goods for logical coherence within the aisle. The retail price, also known as business-to-consumer pricing, is the cost for the customer (B2C). The wholesale price is the item's business-to-business (B2B) cost. ![]()
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